Question 1

How many calls do small businesses miss?

Accepted Answer

Industry call analytics show that local service businesses miss 27-62% of inbound calls depending on the trade and time of day. Dental practices miss 38% (Peerlogic), law firms answer only 40% of new-client calls (Clio 2024), and home service companies miss 27-62% (industry call analytics).

Question 2

Do missed callers call back?

Accepted Answer

Most do not. Industry data shows the majority of callers who reach voicemail will move on to the next business in their search results rather than try again.

Question 3

What is the average cost of a missed call for a local business?

Accepted Answer

The cost varies by industry. For HVAC companies, a missed call represents roughly $450 in lost revenue. For contractors, it can be $2,500 or more. The average across all local service businesses is approximately $1,200 per missed opportunity.

How much are missed calls costing you?